It is the nature of a mother to always feel a sense of duty and to always feel the need to care for her child, apart from about her baby's age. The brand has managed to gain an iconic grade by dedicating itself to the cause of nervous mothers and delicate babies all over the world.

Baby mild and gentle products are proved to the brands' efforts at providing the finest care to all moms and babies. The brand also stands for natural ingredients, fragrance and no more tears and has long vowed to offer products that have been created through a nature-friendly process.

Baby products include baby bath, skin care, diapering, grooming, and baby health safety products. The brands range of baby bath and skin products encompasses body wash, shampoos, lotions, wipes and soaps.